How to Set Up a Blogging Strategy for Your WordPress Site

A strong blogging strategy is the bread and butter of many digital strategies.

First, it is a key component of consistent on-site SEO.

Second, it gives you the opportunity to showcase and showcase your expertise and value to the world.

Third, it gives visitors a glimpse of the personality of your brand and makes the ball move in building relationships.

So you’ve just got your WordPress site up and running and want to start blogging. What are your first steps?

Many site owners make the mistake of diving their heads first into blogging without a stable, long-term plan. You can definitely use the “spray and pray” approach and hope something catches up, however, you probably won’t see good results for a moment – if you even see results at all!

Let’s talk about how you can get your blog strategy off the ground to help boost your WordPress site.

Commit to the calendar

The first step in developing a blogging strategy is to set a content calendar and most importantly, stick with it! All too often, webmasters start blogging on highly jazz topics and scramble a large number of posts in a short amount of time. While this is great at first, it usually narrows down pretty hard when big ideas have dried up.

For this reason, it is very important to commit to a realistic blog calendar at an early stage to avoid burns and maintain your workload. It’s much better to post a few blogs a month all the time – unlike a quick fire followed by the silence of the radio.

Many companies commit to two or four positions a month. WHICH. MONTH.

CoSchedule has a great WordPress plugin for mapping your calendar. It allows you to easily collaborate with other content providers on your site, create task templates, and streamline the process.

In addition to determining the expected workload, you need to research the best times to publish/promote your posts for the best hold. According to a study by KISSmetrics (reported by NeilPatel.com), the most ideal time to get blog posts there is in the morning.

To dive deeper into the research weeds:

• Post blog posts on Mondays at 11 a.m. EST to get the most traffic.
• Post your blog posts on Monday and Thursday at 7 a.m. EST to get the most outbound links.
• Post your blog posts on Saturday at 9 a.m. EST to get the most comments.

Of course, these figures are not a universal truth. As you publish more and more blog posts, you need to keep a close eye on your analytics to see which days/times are best for your site individually.

Design the content of the pillar

So now that we’ve touched on the basics of creating a framework for your WordPress blog strategy, we can now get to the fun stuff: create real content!

The first part of the process is to map out the topics you are working on. Ideally, they should be a comprehensive category for your business idea and the topics you blog about. This is called the contents of the column.

For example, if you are a digital marketing agency, your column content can be broad-based, such as SEO, website design, content marketing, social media, e-commerce, etc. Whatever column content you choose, there must be a lot of potentials to expand with more specific and focused blog posts – so-called. cluster content.

Ideally, the content of the column should be designed to let search engines know what your WordPress site is about and the value it provides to users.

As you continue to write blogs that fall within your pillar content (and are linked accordingly), the goal is for Google to see your website as an expert source of information on the subject. Algorithms, in turn, rank your site higher in relevant searches.

Now remember that ranking on a page in one of the search engine results (SERP) for very broad terms such as “Social Media”, “Ecommerce” and “Web Design” is unlikely to happen within a million years – no matter how awesome your blog posts are.

The purpose of the column content is to serve as the core of how you map the following blog posts. Ultimately, this will help both users and search engine crawlers navigate your WordPress website more easily.

Let keyword trends guide your ideas

Now it’s time to get to the familiar rough considerations when designing individual blog posts that you write on your WordPress website – also called topic pairing.

Here, blog strategy and SEO are very closely related.

First, you need to have a reliable tool in your back pocket to do keyword research. My two favorite keyword research tools are:

1. Keywords everywhere – extension
2. Ubersuggest – by Neil Patel

Keywords everywhere integrate directly into your Google searches and show you a couple of key bits of information.

For one, when you do a Google search, it shows the number of searches for the query you entered – along with CPC and competition. Second, it shows a large percentage of related keywords sorted by search volume, cost-per-click, and competition.

Ubersuggest is another very easy to use tool for keyword research. The web-based tool gives you the term search volume, it’s organic difficulty, paid difficulty, and how much it’s searched for each month. From the sidebar, Ubersuggest gives you related keyword ideas as well as a content ideation tool.

The best part about these two resources is that they are FREE!

To deepen your keyword research, check out paid tools like Ahrefs and SEMrush.

Now, to repeat, keyword research should more or less dictate the topics you write. When you start, you want to target low-hanging fruit keywords with lower search volume. This will make it easier to get traffic to your website.

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For example, suppose your website provides travel recommendations. You want to write a blog post about traveling to Dubai. Let’s look at the number of searches around this topic.

As you can see, “traveling to Dubai” has a search volume of almost 10,000 / month. If this becomes the focus keyword for your blog post, it’s very difficult to get good rankings on Google searches – especially if you start first.

Instead of trying to categorize “travel to Dubai,” consider searching for more specific keywords with lower search volumes.

As we work, it’s best to start your blog strategy with posts related to keywords / phrases, such as:

• American travels to Dubai (90 / month)
• How to explore Dubai (20 / month)
• Dubai Travel Tips Clothing (70 / month)
• Dubai POI (30 / month)

When you start getting rankings for your posts on keywords with lower search volume, this means that Google sees you as an expert on this topic. In future posts, you can gradually begin to create content around related keywords / phrases with higher search volume.

For on-site SEO for your WordPress website, be sure to check out the Yoast plugin. This is a necessity!

Perform annual content audits

Once your blog strategy is confirmed, you need to make it a point that returns to the war room from time to time and evaluates your efforts with a thorough content review.

In short, content review is the process of compiling all the blog posts on your website and examining in depth the information they bring.

To round out all your content, use a tool like Screaming Frog. By entering the URL of your blog section, you can quickly compile all posts and sort as needed. 

You also need to retrieve Google Analytics and Search Console data when categorizing and organizing your blog posts.

In the spreadsheet, you need to set the columns for the criteria that are most important for the study / objectives. For example, some of your columns may contain the following information for each blog post:

1. Release date
2. Current category
3. Length of content
4. Content Status – (evergreen / time sensitive)
5. Last updated
6. Refine your keyword
7. Author
8. Page visits
9. Number of divisions
10. Bounce rate
11. AVG time used on the page
12. Desired action
13. Conversion rate

These are just a few bits of information on getting started.

Your content review findings should help answer four key questions about each paragraph.

1. Should this be left as it is?
2. Should it be updated or expanded?
3. Should this be combined with other content?
4. Should this be removed?

Ultimately, reviewing content means you take the time to understand the results of your Blogging strategy and plan / adjust for future needs. This process should be done at least once a year – maybe more depending on how relevant blogging is to your earnings.

So how do you answer four important questions accurately and take appropriate action?

You need to have a good idea of ​​what exactly defines “good” blog post, “big”, “mediocre” and “bad”.

This criterion will be unique compared to the goals associated with your website / blog. Start by looking in depth at which variables are most important to you.

• Is blogging the primary goal of getting web traffic?
• Rank more keywords?
• Do you get results?
• All of the above ??

With this in mind, develop a rating system to sort all posts.

For example, if your blog text receives more than 1,000 visits per month, averages more than four minutes per page, has a ranking of at least 10 keywords, has more than 50 shares, and has a conversion rate of at least 8%, it might be earning .

On the other hand, if a post receives less than 50 visits per month, has an average of less than 20 seconds per page, ranks in no more than three keywords, has a conversion rate of less than 0.03%, and has less than 10 shares, it may earn F -Class.

The parameters you set, for which the metrics assign a certain rating, require a thorough evaluation, especially if you have tons of posts on your WordPress site.

So what actions does a particular category justify?

Ratings given by your blog service can guarantee multiple actions regardless of value. Let’s look at some general scenarios that justify certain actions on the key issues of content auditing.

Action # 1: Should this be left as is?

This is probably true evergreens blog posts, who earned A or B class. If the examples, tips, and information used remain in line with today’s standards, the message itself is likely to be left alone. Why fix something that is not broken?

If a blog post is very popular, you can reposition it in an infographics, video, slideshow, etc. But this is the topic for another day!

Action 2: Should this be updated / expanded?

This feature can apply to almost any message. Even if you have a message in the deep F range , it may not be worth the time. In general, this activity is more relevant to Group A and B blog posts.

For example, if a post ranks well for a particular keyword, you can update it with new, similar keywords to further improve your ranking. Or you can expand it by adding a message or creating a new related message.

Another situation in updating a message is if the topic is related to a rapidly evolving industry – such as SEO, web design, etc., and advice.

Action # 3: Should this be combined with other content?

This feature is likely to be applied to messages which are B- to- D + region supports.

For example, suppose you wrote a blog post about optimizing your checkout page for an ecommerce site that isn’t doing so well. But you also wrote a message about creating product pages for e-commerce websites that belong to areas of B + and above. You can confirm the cash message on the product page message to improve the latter category.

When connecting, be sure to configure a 301 redirect!

Action # 4: Should this be removed?

Unless your website has tons of content, this is probably not a common practice.

For example, suppose you wrote a blog post praising a certain celebrity and their leadership style. If they were caught in a scandal and their credibility and public view went down the drain, deleting this message to protect their own image would be a smart move.

While the reasons may certainly vary, littering a hard-working message would be a last resort.

This is just the basics of how to check the content of your WordPress site. If you want help with this process, be sure to check out the Content Audit WordPress plugin! This makes organizing content and completing the review process much, much easier.

For you

A blogging strategy is crucial in helping your WordPress site.

However, you shouldn’t think of a blog strategy as just useful for you. We are in a situation where public information is available more than ever before. Unfortunately, it also means that there’s a lot of inferiority, unreliable data – and Google is better able to recognize the difference.

The primary goal of blogging must be to provide the expert knowledge that truly improves people’s lives. If you can do this with your WordPress site, you will be rewarded!